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Lead Generation

Persona Website Design and Digital Marketing

Lead Generation

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content. We help filter out all the noise and create a campaign focused on fulfilling your goals. Whether its for a single project or an ongoing lead funnel, Persona can create and manage your lead generation tools for you. 

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How do I generate leads?

Lets start with the questions, how do you define a lead?  A lead is any person who indicates interest in a company’s product or service in some way, shape, or form.

When you generate leads you generate interest before opening communication (by submitting personal information for a “lead magnet”, an offer, survey, form) … instead of randomly cold calling prospects from lists.

Let’s say you take an online survey on Facebook to learn more about your life insurance goals. A day or so later, you receive an email from the life insurance company that created the survey about how they could help you get an easy and affordable quote. This process would be much less intrusive than if they had just called you with no knowledge of whether you even care about life insurance or already have life insurance?  This is what it’s like to have good leads! 

The basic steps in the lead generation process:

A visitor discovers your company through a marketing channel, such as your website, blog, or social media page.

That visitor then clicks on your call-to-action — this is an image, button, or message that encourages website or social media visitors to take some sort of action.

That CTA takes your visitor to a landing page, a landing page is a focused web page, its only focus is to capture lead information in exchange for an offer or to close a sale.  A landing page is designed to close the deal, whether that means generating a lead or closing a purchase.

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