5 Ways Persona Marketing can help you if you have a limited budget!
I read recently that the 3rd biggest marketing challenge small businesses face is their budget. At Persona we can help you get creative and stretch your budget when its limited. Here are 5 ways your business can stretch its marketing budget!
- Create a marketing calendar
Many businesses we meet don’t have a complete marketing calendar! A marketing calendar is an essential tool that will allow you to easily plan, communicate, and execute your ideas. This is the first thing we recommend if you don’t have one, the other 4 ways we recommend you market on a limited budget will be bolstered with a marketing calendar! The calendar will help you create annual marketing goals, create structure around your efforts, and keep track of what works.
- Social Media
Nearly 70% of all adults and nearly 90% of 18-29 year olds are on social media. The best thing about social media is that you can utilize it for your business for a very low cost or even no cost! Popular social media channels include Facebook, Twitter, Instagram, Pinterest, Reddit, LinkedIn,and Snapchat. Each of these social media platforms are unique and each has its own unique ways of engagement. Rather than master them all at once, choose one or two that you like and we can help you master those first!
Potential customers love great content and so do the search engines. Blogs, podcasts, videos, and more can be created free or cheap today, all of these can drive traffic to your websites and social media.
In the coastal bend in particular there are dozens of networking opportunities throughout the year that allow you to meet and greet fellow business owners, potential customers, and community leaders. A great place to start is your local Chamber of Commerce. For example, the Rockport-Fulton Chamber of Commerce offers networking events for non-members including their Network Wednesdays every week at 10am and a monthly Business After Hours event. The Portland Chamber has their Chamber Chat & Coffee events as well! Learn more at www.rockport-fulton.org or www.portlandtx.org! Give Persona marketing a call 800-544-8989 and we can point you in the right direction as well!
- Email Marketing/Capturing Emails
Capturing emails is a great way to market to your existing customer base. 1/3 of customers who buy something from you are likely to buy again, much better odds than marketing to the general public! At Persona we can help you add an email signup field to your website and social media as well as create affordable monthly newsletters and customer updates. Even further we can send abandoned cart emails to any consumer that abandons their cart, suggesting they finish shopping or buy an alternative product, increasing the likelihood they buy from you.
Contact Persona Marketing to learn more ways to make your marketing dollars go further!